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Mar 29, 2024
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CIS 360 - Marketing on the Web Cross-Listed with: MRKT 360 Prerequisites: CIS 206 and MRKT 200 (CIS 206 may be taken concurrently) Examines how the Internet is altering the exchange of goods and services between buyers and sellers. Investigates the role of the Internet as an integral element of marketing strategies, incorporating a critical evaluation of electronic commerce strategies. As students create their web site(s) they study, experiment with, and discover the elements of effective business Web site design, the principles of marketing research on the web, and methods of implementing marketing communications strategies via the Web. Offered in an interactive hands-on computer classroom.
3 credits Spring
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