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Apr 17, 2024
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MRKT 360 - Marketing on the Web
Cross-Listed with: CIS 360
Prerequisites: MRKT 200 and CIS 206 (CIS 206 may be taken concurrently)
Examines how the Internet is altering the exchange of goods and services between buyers and sellers. Investigates the role of the Internet as an integral element of marketing strategies, incorporating a critical evaluation of electronic commerce strategies. As students create their web site(s) they study, experiment with, and discover the elements of effective business web site design, the principles of marketing research on the web, and methods of implementing marketing communications strategies via the web. Offered in a hands-on computer classroom.
3 credits
Spring
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