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STCOM 420 - Strategic Planning in Communication
Prerequisites: STCOM 220
This course investigates the various uses and roles corporate communication employs, with a specific focus on how to be a thorough leader for communication efforts within a corporation/organization. This course begins by defining a communication campaign, and attaining students recognition of the steps needed for best practices. Students will then analyze corporate/organizational communication efforts through the strategic planning model (RPIE). The executive communication functions of investor relations, employee relations, community outreach, media practices, government relations and public affairs are explored. This course is a required course for the Certificate in Corporate Communications.
3 credits
Spring or Summer I
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