STCOM 220 - Corporate Communication
Prerequisites: None
In this course, students examine communication practices in the corporate environment. Course content focuses on how corporations communicate with their key stakeholders, both internal and external to the corporation, and introduces students to specific communication functions such as image management, crisis communication, advertising, public relations, and new media/communication technologies. Corporate communication and public relations theories are explored through the lens of practical applications. Through readings, discussions, and hands-on applications, students are introduced to practices that reach a variety of stakeholders including media, customers, investors, employees, media, government agencies, and communities.
3 credits
Spring
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