Jan 18, 2022  
2018-2019 University Catalog 
2018-2019 University Catalog [ARCHIVED CATALOG]

Marketing, Marketing Analysis Track, B.S.

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The Marketing major focuses on the many aspects of marketing and the ways in which organizations administer and control their resources to achieve marketing objectives. Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer oriented.

Students are encouraged to register for at least one marketing internship as part of their elective courses. Internships and special topics courses may be repeated for additional academic credit.

International Dimension Course Requirements

In order to insure that School of Business graduates have taken coursework focusing on the global business environment, all business majors are required to take at least one of the following courses:

This requirement is waived for students who have had a study abroad experience for which the student earned 3 or more college-level credit hours.

Program Requirements

In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of two tracks: Marketing Communication or Marketing Analysis.

Required Courses


* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.

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