| |
Mar 21, 2025
|
|
|
|
|
PR 420 - Public Relations Case Studies
Prerequisites: PR 350
Through the use of case studies, explores the trends and issues affecting large organizations. Examines crisis management, public affairs communication, consumer affairs, employee relations, environmental problems and issues of multinationals. Emphasis is on placing students in managerial, decision-making roles that require them to apply strategic communication planning and implementation to successfully address organizational issues and concerns.
3 credits
Fall, Spring
Add to Portfolio (opens a new window)
|
|
