Dec 07, 2022  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

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PR 402 - Media Relations


Prerequisites: PR 350   or consent of instructor
The course examines the relationship between organizations and the media. Students intent on becoming public relations practitioners must understand the dynamics and functions of modern media and become adept at managing stories, interacting with reporters, developing media strategies, and building relationships and messages. Students learn the practical application of radio and television interviews, press conferences, corporate media training and crisis communication methods.

3 credits
Special Offering



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