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Mar 12, 2025
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PR 402 - Media Relations
Prerequisites: PR 350 or consent of instructor
The course examines the relationship between organizations and the media. Students intent on becoming public relations practitioners must understand the dynamics and functions of modern media and become adept at managing stories, interacting with reporters, developing media strategies, and building relationships and messages. Students learn the practical application of radio and television interviews, press conferences, corporate media training and crisis communication methods.
3 credits
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