Dec 07, 2022  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

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PR 401 - Entertainment Public Relations


Prerequisites: PR 200   and COMM 295  
This course is designed to allow students to explore public relations strategies in the specific industry of entertainment, both in the critical context of the related communication and media theories, and as a practical management technique. Students will be able to apply communication theory and management skills to both traditional and emerging media and develop specific skills necessary for the entertainment industry. Students explore case studies from the experts while critically examining the inner workings of the industries involved. Finally, students will learn how to conceptualize and execute key communication strategies to achieve specific industry/ organizational goals within the entertainment realm.

3 credits
Special Offering



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