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Apr 23, 2024
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PR 401 - Entertainment Public Relations
Prerequisites: PR 200 and COMM 295
This course is designed to allow students to explore public relations strategies in the specific industry of entertainment, both in the critical context of the related communication and media theories, and as a practical management technique. Students will be able to apply communication theory and management skills to both traditional and emerging media and develop specific skills necessary for the entertainment industry. Students explore case studies from the experts while critically examining the inner workings of the industries involved. Finally, students will learn how to conceptualize and execute key communication strategies to achieve specific industry/ organizational goals within the entertainment realm.
3 credits
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