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Mar 12, 2025
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PR 340 - Public Relations Research Methods
Prerequisites: COMM 295 and PR 200
Introduction to the philosophy and process of social-scientific research and the most common methods used to study mass communication especially as they apply to the practice of public relations and marketing communication. Includes a variety of research methods, an examination of data analysis procedures, and an analysis of mass communication issues.
3 credits
Fall, Spring
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