Nov 26, 2022  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

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PR 340 - Public Relations Research Methods


Prerequisites: COMM 295   and PR 200  
Introduction to the philosophy and process of social-scientific research and the most common methods used to study mass communication especially as they apply to the practice of public relations and marketing communication. Includes a variety of research methods, an examination of data analysis procedures, and an analysis of mass communication issues.

3 credits
Fall, Spring



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