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Apr 20, 2024
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MRKT 402 - Advertising Campaigns Practicum
Prerequisites: Consent of instructor
This course offers an opportunity to integrate learning from previous courses that can be applied to the development of the National Student Advertising Competition (NSAC) project. Students work in teams to approach marketing challenges. Through this combination of experiential and applied learning students prepare a complete marketing and advertising campaign (plans book and presentation) that allows the team to compete with other universities at district and national competitions. Admission is by permission of instructor to ensure a variety of backgrounds appropriate to the client and research. The course functions as a capstone course for marketing majors and the follow-on course for students having taken MRKT 401 in the fall. The trans-disciplinary nature of the course, however, makes it appropriate for students from other disciplines as well, such as graphic design, web development, performing arts, digital journalism, public relations, and global communication.
3 credits
Spring
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