Mar 29, 2024  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

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MRKT 301 - Advertising Principles


Prerequisites: MRKT 200 
Comprehensive survey of the role and importance of advertising. Offers a non-technical look at the management, planning, creation, and use of advertising. Examines a complete integrated marketing communications campaign, including media selection plans.

3 credits
Fall, Spring



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