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Jan 02, 2025
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IB 540 - Global Business
Prerequisites: None
Increased foreign competition and the complexity of today’s international markets are major points of concern for the managers. According to research, gaining competitive advantage may not only depend upon the type of competitive strategies adopted by individual firms, but also on the types of alliances among a group of firms. This course focuses on dynamic changes in the international business environment, sustainability practices, and increased foreign competition that challenge managers. It develops understanding of international business environments and market expansion issues.
3 credits
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