Mar 28, 2024  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

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STCOM 350 - Digital & Social Media


Prerequisites: None
This course provides students with an introduction to the history, theory, technology, and uses of social media. Social media (such as Twitter, Facebook, blogging, etc.) are technologies that enable individuals to create, collaborate, and share messages with audiences of all sizes. Students will explore the best practices of social media including the limitations and possibilities and will have hands-on experience with several forms of social media technology. Those who complete this course will know how to use social media productively, and have a framework for understanding and evaluating new tools and platforms. Overall, students will become confident in using social media networks to engage with their prospective and current customers and accomplish their business goals.

3 credits
Spring



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