Aug 14, 2022  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

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PR 420 - Public Relations Case Studies


Prerequisites: PR 350  
Through the use of case studies, explores the trends and issues affecting large organizations. Examines crisis management, public affairs communication, consumer affairs, employee relations, environmental problems and issues of multinationals. Emphasis is on placing students in managerial, decision-making roles that require them to apply strategic communication planning and implementation to successfully address organizational issues and concerns.

3 credits
Fall, Spring



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