Mar 28, 2024  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

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MRKT 370 - Sports Marketing Principles


Prerequisites: MRKT 200 
The course covers the essentials of effective sports marketing in the context of the characteristics that make sport unique from other industries; consumer allegiance to sport properties and merchandise, an sponsorship as a dominant form of promotion. The course further covers principles of research, segmentation, product development, pricing and communication channels such as advertising promotions, and of course sponsorship.

3 credits
Fall, Spring



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