Mar 28, 2024  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

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MRKT 360 - Marketing on the Web


Cross-Listed with: CIS 360 
Prerequisites: MRKT 200  and WEB 206  (WEB 206  may be taken concurrently)
Examines how the Internet is altering the exchange of goods and services between buyers and sellers. Investigates the role of the Internet as an integral element of marketing strategies, incorporating a critical evaluation of electronic commerce strategies. As students create their web site(s) they study, experiment with, and discover the elements of effective business web site design, the principles of marketing research on the web, and methods of implementing marketing communications strategies via the web. Offered in a hands-on computer classroom.

3 credits
Spring



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