Apr 25, 2024  
2019-2020 University Catalog 
    
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2019-2020 University Catalog [ARCHIVED CATALOG]

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MRKT 315 - Qualitative Marketing Research

Prerequisites: MRKT 200 
Examines qualitative research techniques employed by marketers today. The course will acquaint students with methods for qualitative research design, data collection and analysis, interpretation and utilization. The course will also explore the philosophical and procedural differences between qualitative and quantitative approaches to marketing research.

3 credits
Spring


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