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WEB 206 - AI Assisted Web Design
Prerequisites: None
Requirement Fulfillment: Fulfills the University General Education requirement for Systems Thinking and the Sciences
Delivery: Other
This hands-on project-based course introduces students to purposeful communication on the web using a systems approach to AI-assisted web design. This approach provides a holistic framework for the development of an online presence by examining how components such as human factors, accessibility, content strategy, the website, social media, search engine optimization (SEO), analytics, and email strategy interact within the larger ecosystem of the web, exposing the relationships and feedback loops between these elements. Artificial Intelligence (AI) tools are used throughout to draft articles, blog posts, and content snippets; to create images based on keywords or topics; to create code snippets to customize and add interactive elements to a web page; or to automate A/B testing to see if the latest changes you made actually helped or hurt.
3 credits
Fall
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