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Leadership |
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LEAD 510 - Stakeholders Relations in Complex Organizations
Prerequisites: None
Business, government and non-profit organizations must interact with diverse citizens groups, patrons, vendors, and customers. This course examines how personal and organizational values play a role in the decision process and the impact that organizational culture has on the ethical dimension of decision making. The consequential and non-consequential principles of stakeholder will be examined. Integrated social contract theory and the application to organization decisions will be explored. The course will help explain the social and ethical dilemmas that arise from globalization.
3 credits
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LEAD 511 - Organizational Dynamics
Cross-Listed with: PA 502
Prerequisites: None
This course is designed to provide the organizational leader with an understanding of the principles of organizational behavior and management. Through the text and case material, we will examine topics such as motivation, rewards, group dynamic conflict, power, leadership, communication and organizational change. Our interaction will include general group discussions, case discussions and lectures. Class sessions will focus on issued by the text and case material, or by issues relevant to the students’ organizational experiences. Students may not earn credit in both LEAD 511 and PA 502 .
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3 credits
Spring
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LEAD 530 - Special Topics in Leadership
Prerequisites: None
The purpose of the special topics course is to allow Leadership students to integrate new subject matter into their learning of the field. The special topics course will allow the creation of emerging new areas which will keep students up to date in the field. The course will also examine current issues and problems in the field what will require students to employ the reasoning, speaking and writing skills developed in their other Leadership courses.
3 credits
Offered on demand
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LEAD 590 - Research in Leadership
Prerequisites: All required leadership courses with the exception of LEAD 599 , to follow successful completion of LEAD 590
This course is the first part of a two-semester series designed to provide students with an opportunity to synthesize what they have learned about leadership during their graduate degree program and to demonstrate mastery of primary leadership competencies. The competencies learned through the interactive leadership courses will allow students to focus and integrate their learning upon the identification, analysis and solution of leadership problems in organizations and to create improved organizational performance. Students will use the analytic skills gained in the other leadership courses to develop a capstone research project.
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LEAD 599 - Capstone in Leadership
Prerequisites: None
Students work independently with faculty guidance to create projects in leadership. Emphasis is placed on stakeholder relations, organization environments, and leadership solutions. Full presentation of data finds and solutions is required.
1-3 credits
Fall, Spring, Summer
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Legal Studies |
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LS 101 - The American Legal System
Prerequisites: None
Introduction to the United States legal system. Includes overview of federal, state, and local legal institutions as well as an overview of fundamental distinctions between civil and criminal law, common law and statutory law, substantive and procedural law, trial and appellate courts. The course also provides an introduction to constitutional law, alternative dispute resolution, legal education, and the legal profession.
3 credits
Fall, Spring
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LS 150 - Law and Society
Prerequisites: None
Examines the role of the law and our legal system in political, social, and economic life and how the law is used to effect social change. Explores the question: Do societal norms and values shape the law, or does the law shape morality? The course will explore contemporary legal issues and examples of how we encounter the law in everyday life.
3 credits
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LS 207 - Law and Family
Cross-Listed with: CJS 207 ; A student may not receive credit for both this course and LS 207
Prerequisites: None
The course examines the nature of the relationship between the law and families in the United States. The course focuses on an analysis of how the law structures marital and family relationships and how, in turn, society’s definitions and conceptions of marriage and family impacts both criminal and civil law. The course examines the proper boundaries of state intervention in people’s most private relationships and highlights how family law and changes in family law both shape and reflect some of society’s most strongly held social values. Topics include marital privacy, child-parent relationships, divorce, child support and custody, domestic violence, and intra-family crime.
3 credits
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LS 209 - Legal Methods I: Legal Reading, Analysis, and Writing
Prerequisites: Successful completion (“C-” or higher) of WTNG 102
A foundational course for the undergraduate study of law focusing on the student’s ability to engage in legal analysis and reasoning. The course will introduce students to the process of synthesizing the law and incorporating legal analysis in common legal documents such as opinion letters and memoranda.
3 credits
Fall
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LS 215 - Legal Methods II: Research Strategies
Prerequisites: Successful completion (“C-” or higher) of Critical Writing and LS 101
Integrates the “how to” procedural aspects of legal research with the bibliographic knowledge necessary for effective research. Introduction includes: use of all primary legal sources, including cases, constitutions and statutes, and administrative rules and regulations, as well as texts and treatises, encyclopedias, law journals, and other secondary sources; “hands on” use of electronic means of research such as online database searching (Westlaw and Lexis-Nexis); analysis of legal problems and formulation of appropriate research procedures to determine the applicable law.
3 credits
Spring
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LS 220 - Fundamentals of Contract Law
Prerequisites: Junior Standing
Study of the history and development of the law, including court structure and procedure. Emphasis on the study of contract law, including the basic elements of a valid contract, rights of third parties, and remedies for breach. Analysis of the role of formal and informal “agreements” in everyday life with a special emphasis on contracts in the business setting.
3 credits
Fall
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LS 230 - Tort Law and Personal Injury Litigation
Prerequisites: None
Study of the nature of civil wrongs and of jurisprudential concepts concerning liability. Includes the study of injuries to persons, property, and relationships; intentional wrongs such as defamation, infliction of emotional distress and invasion of privacy, negligence in personal and professional settings (such as malpractice) and strict liability. Concepts in tort reform, insurance, defenses to tort actions, and “personal injury” trial practice will also be addressed.
3 credits
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LS 301 - The Legal Advocacy Clinic
Prerequisites: CJS 105 or LS 101 and permission of instructor
The Legal Advocacy Clinic is a unique opportunity for students interested in working with victims of domestic violence in the court system. The Clinic experience will begin in the classroom where students will learn the history of domestic violence and the unique challenges involved with addressing domestic violence cases. Once students are educated and trained, students will work in the Newport Courthouse to assist and advocate on behalf of clients that wish to apply for orders of protection. Students will work weekly in the courthouse, providing advocacy services, under the direction of the instructor.
3 credits
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LS 315 - Concepts in Legal Advocacy
Prerequisites: LS 101
This course will introduce students to trial advocacy, practice and procedure. The law of evidence as well as principles of public speaking and the art of persuasion through trial techniques will be emphasized. Students will prepare trial materials and will participate in the trial of a case from opening statement to closing statement. This course will also prepare interested students to take part in intercollegiate mock trial competition sponsored by the American Mock Trial Association.
3 credits
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LS 330 - Comparative Legal Systems
Prerequisites: Junior or senior standing
Survey of the legal systems of selected major foreign countries. While some attention is paid to case law, emphasis is placed on the historical, sociological, and political factors affecting the various legal systems. Comparisons with the United States laws are made.
3 credits
Summer
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LS 340 - Law and Film
Prerequisites: None
In this course we will examine the ways in which our civil and criminal justice systems are portrayed in film and whether those portrayals are helpful in “educating” the public about the police, the courts, the legal profession, and the correctional system. We will discuss a number of related themes such as concepts of “justice” as depicted in popular culture, the role of lawyers, judges and juries in the criminal justice system, the portrayal of women in the law, and films that depict the law as a vehicle for social change.
3 credits
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LS 345 - Legal Ethics and Professional Responsibility
Prerequisites: None
This course introduces students to the study of legal ethics and the professional duties and expectations of legal professionals. Designed to prepare students to participate in undergraduate internships and/or employment in a law office (or agency) setting, the course will cover general issues of professionalism, decorum, and protocol among legal professionals. In addition, special emphasis will be placed on ensuring that students understand the importance of legal ethics and the rules governing the relationship between legal professionals and clients. Students will study the rules of professional responsibility that pertain to paralegals (and lawyers) in our state. Ethical issues are presented in real-world context. Each student will be required to learn the legal vocabulary used in ethics and use critical/analytical thinking skills.
3 credits
Fall
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LS 350 - Law, Commerce, and the Economy
Prerequisites: PLS 100 and PLS 221
Provides an overview of business law and corporate law practice for students with a foundation in the American legal system and in contract law. Topics covered include: business organizations, internet law and e-commerce, intellectual property, negotiable instruments and baking, governmental regulation of business, and business ethics and business crimes.
3 credits
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LS 355 - Sports Law
Prerequisites: None
This course examines the effect of the law on the sporting world, both on the national and international level. Students will be introduced to the effect of sports agents in negotiating contracts and protecting the interest of a player client, how torts and criminal law affects the sporting world, the regulation of sports through anti-trust and the use of drugs, the inequities in sports towards women and Title I, the effect of the NCAA on intercollegiate sports and the aspects of international sports and the Olympics.
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LS 380 - Property Ownership and the Law
Prerequisites: None
Study of the law governing the ownership of personal property, real estate, and intellectual property. Emphasis on the laws regarding the acquisition of property as well as the rights and duties that accompany property ownership in the U.S. Includes an overview of laws concerning the conveyance of property to another including probate and estate law.
3 credits
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LS 410 - Independent Study
Prerequisites: None
Students may choose to work independently with a Legal Studies faculty member on a topic chosen by the student and the faculty member. This work may involve directed reading and weekly meetings and/or an intensive directed research project.
3 credits
Special Offering
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LS 425 - Senior Thesis in Legal Studies
Prerequisites: None
This is a capstone course for legal studies majors. Students integrate knowledge of theoretical concepts and practical application of research methods, writing for the legal professionals, and selected specialty areas in the law through assigned readings, seminar discussion, and the completion of assigned projects. Special emphasis will be placed on ethics and the rules of professional responsibility for legal professionals. As an outcome of the course students will complete a senior thesis on a topic demonstrating the interaction between the law and the student’s other major or area of study in the liberal arts.
3 credits
Spring
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LS 430 - Special Topics in Legal Studies
Prerequisites: None
Study of special topics in legal studies. Topics determined by student needs and availability of appropriate instruction.
3 credits
Special Offering
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LS 469 - Legal Studies Practicum
Cross-Listed with: CJS 469
Prerequisites: LS 345 and successful completion of 60+ credits
The Legal Studies Practicum is a combined field experience and academic seminar course in which the field experience is oriented toward the student’s career and professional development, while the academic seminar provides students the opportunity to relate, in written form, their classroom work to application in the field. The LSP 469 Practicum course is required of all legal studies majors as a graduation requirement.
3 credits
Fall, Summer I, Summer II
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Linguistics |
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LING 101 - Introduction to Linguistics
Prerequisites: None
Note: Required for all students with a dual major in Secondary Education/ English and Foreign Languages majors
This course is an overview of the conceptual foundations of linguistics. The course introduces students to several major areas within linguistics: phonology, morphology, syntax, semantics and pragmatics. It is appropriate for any undergraduate interested in language or its use.
3 credits
Spring
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LING 102 - Language Acquisition
Prerequisites: None
Fulfills a requirement in the in the elective category in the Modern Language major
This course acquaints students with the similarities and differences between first and second language acquisition. Students will examine critical definitions, theoretical concepts, issues and models.
3 credits
Spring
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LING 103 - Language and Culture
Prerequisites: None
Fulfills an elective requirement for Modern Language and Classics majors.
The course presents basic components of the field of language and the role(s) it plays in society and culture. The course will address the role of speech in individual, social and cultural settings. The course is taught in English.
3 credits
Fall, Summer
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LING 301 - Roots of English
Prerequisites: A 200 Level Writing course, ENG 100 ; or consent of instructor
The course will follow the changes experienced by English from its roots in Anglo Saxon dialects, through its different stages of development and ending with modern British and American English. The content will include phonological, morphological and syntactic changes.
3 credits
Spring
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Management |
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MGMT 200 - Management Principles
Prerequisites: None
Analysis of general management, organizations, and organizational behavior. Emphasizes the manager’s accountability for efficient and effective performance, which includes responsibility for making work organizations more fit for human habitation.
3 credits
Fall, Spring
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MGMT 302 - Organizational Behavior
Prerequisites: MGMT 200
This course helps students to develop a better understanding of human behavior in an organizational environment. Topics will include motivation, job design, leadership and diversity management.
3 credits
Spring
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MGMT 303 - EU and the U.S. MNCs in Emerging Markets
Cross-Listed with: IB 303
Prerequisites: At least second semester sophomore standing
This course covers a variety of strategic topics related to the nature of the emerging markets of Central and South American countries (e.g., Mexico, Brazil), Central and Southeast Asian countries (e.g., India, China)) and Middle Eastern countries (e.g., Turkey). The political, economic, technological and socio-cultural environments in these countries are examined in addition to the comparative advantages these countries provide for MNCs. The primary focus is the presence of multinational corporations (MNCs) of the European Union and the U.S. and their operations in these countries. The issues with regard to corporate social responsibility (CSR) and sustainability in these countries are also examined. This course may include a week of field study in one of the studied emerging countries, which will take place during the semester in which the course is offered.
3 credits
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MGMT 310 - Human Resource Management
Prerequisites: MGMT 200
Introduction to the theories and practices of corporate personnel management. Topics include planning, staffing, training and development, reward systems, labor relations, personnel law, and international human-resources management.
3 credits
Fall
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MGMT 315 - Small Business Management
Prerequisites: MGMT 200
Stresses the special problems and challenges of the small business. Examines small businesses as different from larger businesses in kind as well as degree. Explores the multiple roles of the small business manager; the challenges of growth and management transition; and practical approaches to analyzing performance and solving typical problems.
3 credits
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MGMT 320 - The Business and Management of Art and Culture
Cross-Listed with: IB 320
Prerequisites: None
Markets for visual arts provide a particularly fertile ground for those concerned with the economics of culture. The study of the past and current structure of the market for visual art, the mechanisms that fuel this flourishing market and the involvement of public and private institutions in the context of the current globalization of the arts, provides significant instruments for business and marketing studies. While analyzing the economic impact of past and current art law, students will evaluate the organization of visual arts and entertainment industries both in the past and in the ‘new economy’ environment, which will be enriched by meetings with significant professional figures working the world of museums, foundations and international art trade.
3 credits
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MGMT 325 - Business Analytics
Prerequisites: CIS 105 and MATH 124 or Instructor consent
In recent years we have been witnessing exponential growth in technological advances, internet and social networks, advancements in data acquisition techniques, computing power, and storage capability. Business analytics uses available data to derive insights and improve the speed, reliability, and quality of decisions to increase efficiency and profitability. This knowledge is important to many functions, including: Operations, marketing, finance, and strategic planning. This course is an introduction to tools and techniques used for business analytics which enable you to find trends and patterns in data, build a decision making model and prescribe strategies to increase efficiency and profitability.
3 credits
Spring
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MGMT 330 - Operations Management
Prerequisites: MGMT 200 and MATH 124 or equivalent
An introductory course examining concepts and tools for designing, controlling and improving organizational processes. Topics include process analysis, product and service development, quality management, demand and supply planning, inventory control, supply chain management, and facility planning.
3 credits
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MGMT 336 - Negotiations
Prerequisites: MGMT 200 and Junior Standing
This class focuses on the negotiation skills needed for managers to succeed in today’s workplace, while also highlighting the relevance of negotiation concepts and techniques to situations arising in everyday life. Specifically, students are introduced to the terms, concepts and theories of negotiation, and are provided with an opportunity for substantial experiential practice through the use of role play and case study.
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MGMT 340 - International Management
Prerequisites: Junior standing or permission of the instructor
This course is developed to create understanding of the international business environment and the issues that could enhance not only the survival, but also the success of an enterprise in the international arena. The primary objectives in this course are to develop knowledge and understanding of the issues related to the international business environment and to provide students with the opportunity to refine this knowledge by analyzing current economic, social-cultural, technological, ethical, and political issues that can influence international companies. This course is designed to promote critical thinking as a manager of an international enterprise through reading and mastering lecture material and exposure to cases, current articles in the business press, and participation in group projects and presentations.
3 credits
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MGMT 350 - Managing Workplace Diversity
Prerequisites: MGMT 200
The purpose of this course is to provide an in-depth study of what it means to work in a diverse organization. Diversity is now understood to encompass more than gender, racial and ethnic differences. Students will be exposed to perspectives of diversity in the contexts of history and sociology, The course will examine diversity at three levels: individual, group identity, and organization.
3 credits
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MGMT 352 - Nonprofit Management
Cross-Listed with: PA 352
Prerequisites: None
This course provides students with an overview of the role of the non-profit sector in the United States, as well as comprehensive exposure to the various elements of managing a non-profit organization. Governance, personnel, finance, planning, and service delivery will be examined and best practices located. Students emerge from the course better able to face the challenges of working in and managing a non-profit organization.
3 credits
Spring
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MGMT 355 - International Organizational Behavior
Prerequisites: MGMT 200
This course involves the study of organizational behavior in the context of understanding multicultural and international influences on those behaviors. A goal of the course is to develop an increased self-awareness of our cultural conditioning, individual biases and assumptions, and to understand the implications that have on our business interactions with people who are different from us. Students will acquire some basic knowledge and skills needed to management effectively in other cultures, and well as familiarity with the types of situations and issues managers often confront when working internationally.
3 credits
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MGMT 360 - Leadership
Prerequisites: MGMT 200
Examination of theory, research, and application of leadership in organizational settings. This course helps students to acquire the skills, and an understanding of the background of the skills, that are the most effective in succeeding in leadership situations. The course is taught with a concerted effort to separate the leadership research from leadership opinion in the popular press. Class time is spent reviewing leadership research and how it can be applied in leadership situations, and gaining a better understanding of the many maxims on leadership in the popular press. Class discussions, role-playing, current newspaper articles, exercises, and a team project are used to convey the material.
3 credits
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MGMT 429 - Community Partnerships Center Management Studies
Prerequisites: None
This course involves a project selected by the Community Partnerships Center and the Business School Dean as a Management project. The students will work with a professor and possibly students from other disciplines to fulfill a task requested by a regional company, organization, or governmental unit. Specific project details vary and will be announced prior to preregistration for each semester.
3 credits
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MGMT 430 - Special Topics in Management
Prerequisites: Consent of instructor
Selected topics provide study in areas chosen by students in consultation with faculty. Provides an advanced level of course work or research in management.
3 credits
Special Offering
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MGMT 439 - Management Planning Seminar
Prerequisites: MGMT 200 , three upper-level (300-400) Management courses, and senior standing
In this course, students select a business to create/and/or start. Collection of data through primary and secondary research sources will assist students in the development of a business plan along with an understanding of the sociological, technological, managerial and other environmental trends that will shape the practice of management in the 21st century. This course involves spending a significant amount of time in the business environment. Contact with members of the business community is highly encouraged. The final product of the class will be a professional business plan and its presentation.
3 credits
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MGMT 450 - Multinational Corporations
Cross-Listed with: IB 450
Prerequisites: Senior standing
The European Union and the U.S. are homes to many of the world’s largest multinational corporations (MNCs), in industry sectors such as auto, petroleum, pharmaceutical and food and beverages. This course explores the operating environment of the European Union and U.S. MNCs, highlights their competitive strategies and examines the key success factors of the studied industries. In addition, the course investigates the sustainability and corporate social responsibility strategies of these corporations. Furthermore, different strategies for the long-term success of these companies with respect to sustainable management of internal and external resources are studied.
3 credits
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MGMT 469 - Management COOP
Prerequisites: Junior standing and consent of instructor
This course provides academic credit for a supervised professional experience in a field related to business management.
3 credits
By arrangement
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MGMT 499 - Strategic Management
Prerequisites: Senior Standing. All Business Core courses completed.
Business Policy is the capstone, integrative course for graduating business students. This course describes and analyzes strategic management processes, including the micro- and macro-environments, strategic decision-making, implementation, and performance evaluation components. Global challenges and their impact on a variety of organizations are explored.
3 credits
Fall, Spring
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MGMT 510 - Data Analytics for Business
Prerequisites: None
Data Analytics for Business offers implementation of common business models on real world case scenarios. Basic and advanced models in the areas of management, marketing, finance, accounting, and economics are analyzed and compared. The course discusses various applications of decision making methods, risk analysis, forecasting techniques, and optimization models, in each functional area of business. The emphasis of this course is on the use of various data sources and business models as well as developing the data interpretation and visualization skills needed to derive and analyze business decisions effectively.
3 credits
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MGMT 524 - Ethical Leadership of Organizations
Prerequisites: None
As the recent wave of corporate scandals and the global economic crisis provide continuing evidence of the deleterious effects of organizational leaders who thrive on exploitation, opportunism, and greed, organizations face an ever-increasing need for ethical leaders. With this in mind, the purpose of this course is to increase students’ theoretical knowledge of ethical leadership and its practical application in business organizations. A range of topics spanning leadership, organizational and behavioral research will be explored in the course, with an emphasis on work that enhances students’ understanding of the inextricable linkage between values, ethics and leadership. To increase students’ practical knowledge and skills, this course will also draw on a variety of external sources, including current events, case studies and videos. These materials will enable students to not only focus on the pervasive ethical dilemmas that arise as leaders’ values conflict with those of the organization, but also develop personal action plans for leading ethically in the workplace.
3 credits
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MGMT 599 - Strategic Management
Prerequisites: None
The capstone Strategic Management is an integrative course that examines and analyzes strategic management processes to determine strategies that ensure an organization’s long-run survival and growth in competitive diverse markets. Among the important areas covered are the use of environmental analyses to develop strategies, the integration of functional tactics to implement strategies, and the evaluation of an organization’s strategic performance based on financial data, stakeholders’ satisfaction, investment decisions, and sustainability practices. Students practice application of these concepts to decision-making activities in real life situations through analyzing company cases that along with library research and utilization of different research databases promote integration of functional areas and application of acquired skills in strategic management problem solving. These skills will be refined through teamwork and several oral and written assignments.
3 credits
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Marketing |
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MRKT 200 - Marketing Principles
Prerequisites: None
Examines marketing as a dynamic segment of business administration. Emphasizes basic problems and practices in marketing management. Develops an understanding and feel for the decision-making and problem-solving role of the marketing manager.
3 credits
Fall, Spring
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MRKT 301 - Advertising Principles
Prerequisites: MRKT 200
Comprehensive survey of the role and importance of advertising. Offers a non-technical look at the management, planning, creation, and use of advertising. Examines a complete integrated marketing communications campaign, including media selection plans.
3 credits
Fall, Spring
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MRKT 302 - Advertising Campaigns
Prerequisites: MRKT 301
Builds knowledge of creative advertising. An applied marketing course in which students create complete integrated marketing communications campaigns, including the preparation of original advertisements.
3 credits
Spring
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MRKT 305 - Marketing Research
Prerequisites: MRKT 200
Examines the nature and scope of fundamental marketing research as part of the problem-solving and decision-making process of the marketing manager. Includes problem-defining and data-gathering techniques, data analysis, interpretation, and utilization.
3 credits
Fall
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MRKT 315 - Qualitative Marketing Research
Prerequisites: MRKT 200
Examines qualitative research techniques employed by marketers today. The course will acquaint students with methods for qualitative research design, data collection and analysis, interpretation and utilization. The course will also explore the philosophical and procedural differences between qualitative and quantitative approaches to marketing research.
3 credits
Spring
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MRKT 320 - Sales Management
Prerequisites: MRKT 200
Focuses on the planning, organization. development, and management of the field sales force. Emphasizes techniques for recruiting, selecting, and training an outside sales force. Introduces salesmanship principles. Case studies are used.
3 credits
Spring
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MRKT 330 - Retail Management
Prerequisites: MRKT 200
Investigates strategies that can be applied to analyzing and solving retail problems. Focuses on understanding how organizations adapt their strategies to changes in the retail industry, whether they operate via traditional retail outlets and/or electronic commerce.
3 credits
Fall
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MRKT 335 - Consumer Behavior
Prerequisites: MRKT 200
Comprehensive course designed to equip marketing students with a pragmatic understanding and appreciation of the intricacies of consumer behavior. Investigates what consumer behavior is, how and why it developed, and how consumer behavior findings provide the conceptual framework and strategic direction for marketing practitioners.
3 credits
Fall, Spring
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MRKT 340 - International Marketing
Prerequisites: MRKT 200
Examines the cultural context of international marketing. Introduces students to the approaches used by global organizations to identify and understand markets and develop successful product, promotion, pricing, and distribution strategies.
3 credits
Fall
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MRKT 360 - Marketing on the Web
Cross-Listed with: CIS 360
Prerequisites: MRKT 200 and WEB 206 (WEB 206 may be taken concurrently)
Examines how the Internet is altering the exchange of goods and services between buyers and sellers. Investigates the role of the Internet as an integral element of marketing strategies, incorporating a critical evaluation of electronic commerce strategies. As students create their web site(s) they study, experiment with, and discover the elements of effective business web site design, the principles of marketing research on the web, and methods of implementing marketing communications strategies via the web. Offered in a hands-on computer classroom.
3 credits
Spring
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MRKT 370 - Sports Marketing Principles
Prerequisites: MRKT 200
The course covers the essentials of effective sports marketing in the context of the characteristics that make sport unique from other industries; consumer allegiance to sport properties and merchandise, an sponsorship as a dominant form of promotion. The course further covers principles of research, segmentation, product development, pricing and communication channels such as advertising promotions, and of course sponsorship.
3 credits
Fall, Spring
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MRKT 401 - Advertising Campaigns Research
Prerequisites: Consent of instructor
The course provides an introduction to conducting both quantitative and qualitative research to support advertising and marketing decisions. The course also addresses how to use the research results to develop consumer and creative insights - and then translate those insights into positioning and other strategic elements to support strategic campaign decisions. Students will conduct research and develop a strategic brief for a client. Admission is by permission of instructor to ensure a variety of backgrounds appropriate to the client and research. Students successfully completing this class will be given preference for admission to MRKT 402 in the spring semester.
3 credits
Fall
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MRKT 402 - Advertising Campaigns Practicum
Prerequisites: Consent of instructor
This course offers an opportunity to integrate learning from previous courses that can be applied to the development of the National Student Advertising Competition (NSAC) project. Students work in teams to approach marketing challenges. Through this combination of experiential and applied learning students prepare a complete marketing and advertising campaign (plans book and presentation) that allows the team to compete with other universities at district and national competitions. Admission is by permission of instructor to ensure a variety of backgrounds appropriate to the client and research. The course functions as a capstone course for marketing majors and the follow-on course for students having taken MRKT 401 in the fall. The trans-disciplinary nature of the course, however, makes it appropriate for students from other disciplines as well, such as graphic design, web development, performing arts, digital journalism, public relations, and global communication.
3 credits
Spring
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MRKT 420 - Marketing Seminar
Prerequisites: Senior standing
A summary course covering all aspects of marketing. Special emphasis on the decision-making activities of a firm’s marketing manager. Uses a computerized decision-making simulation in marketing management.
3 credits
Spring
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MRKT 429 - Community Partnerships Center Marketing Studies
Prerequisites: None
This course involves a project selected by the Community Partnerships Center and the Business School Dean as a Marketing project. The students will work with a professor and possibly students from other disciplines to fulfill a task requested by a regional company, organization, or governmental unit. Specific project details vary and will be announced prior to preregistration for each semester.
3 credits
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MRKT 430 - Special Topics in Marketing
Prerequisites: Consent of instructor
Selected topics provide study in areas chosen by students in consultation with faculty. Provides an advanced level of course work or research in marketing. (Special Topics courses may be repeated for additional academic credit.)
3 credits
Special offering
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MRKT 469 - Marketing COOP
Prerequisites: Junior standing and consent of instructor
This course provides academic credit for a supervised professional experience in a field related to marketing.
1-3 credits
By arrangement
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MRKT 520 - Decisions in Marketing Management
Prerequisites: None
In this course, students will learn to create and evaluate the marketing strategies that deliver value through an organization’s products and services to its target markets. Both tactical and strategic decisions are examined through topics that include marketing planning, scanning the environment, strategy conception and development, understanding and predicting behavior of consumers and competitors, the Internet as a strategic resource, and global marketing. The learning approach taken will be primarily case based. Drawing on relevant marketing theory, the cases examined will provide students with the opportunity to evaluate and critique actions taken by the organizations and individuals in the case, while also developing, evaluating and ultimately recommending courses of actions on the part of the firm.
3 credits
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Mathematics |
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MATH 110 - Mathematics in the Modern World
Prerequisites: None
Fulfills the University Core Curriculum requirement in mathematics
Survey of mathematics designed for students who are majoring in non-technical areas. Topics may include problem-solving techniques, an introduction to statistical methods, and an introduction to the mathematics of finance.
3 credits
Fall, Spring
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MATH 115 - Mathematics for Elementary Education I
Prerequisites: None
Fulfills the University Core Curriculum requirement in mathematics
Looks at mathematical topics necessary for elementary school teachers and helps students develop an adult perspective on the mathematics they will have to teach. Covers concepts in problem solving, sets and whole numbers, numeration, number theory, integers, fractions, decimals, proportional reasoning and statistics.
3 credits
Fall, Spring
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MATH 116 - Mathematics for Elementary Education II
Prerequisites: None
Fulfills the University Core Curriculum requirement in mathematics
This course looks at mathematical topics necessary for elementary school teachers and helps students develop an adult perspective on the mathematics that they will have to teach. Covers concepts in probability, algebraic reasoning, geometric figures, measurement, geometric transformations, congruence and similarity.
3 credits
Fall, Spring
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MATH 117 - College Algebra
Prerequisites: Placement by examination
Fulfills the University Core Curriculum requirement in mathematics
Covers linear and quadratic equations and inequalities, systems of linear equations, polynomials and rational expressions, partial fractions, exponents and radicals, and introduces linear, quadratic, rational, exponential and logarithmic functions.
3 credits
Fall, Spring
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MATH 124 - Basic Statistics
Prerequisites: None
Fulfills the University Core Curriculum requirement in mathematics
Emphasizes descriptive statistics, probability, estimation, hypothesis testing, regression and correlation.
3 credits
Fall, Spring
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MATH 136 - Precalculus
Prerequisites: Successful completion (C- or higher) of MATH 117 or placement by examination
Fulfills the University Core Curriculum requirement in mathematics
The focus of this course is on functions, which are of central importance in Calculus. Topics include definitions, properties, and applications of algebraic, inverse, exponential, logarithmic and trigonometric functions.
4 credits
Fall, Spring
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MATH 141 - Finite Mathematics
Prerequisites: None
Fulfills the University Core Curriculum Requirement in mathematics
This course is primarily designed for business majors and focuses on building algebraic skills while emphasizing applications, models, and decision-making from business and the social sciences. Topics include linear equations, functions, mathematics of finance, systems of linear equations, matrices, linear inequalities and linear programming.
3 credits
Fall, Spring
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MATH 207 - Applied Calculus
Prerequisites: Successful completion (C- or higher) of MATH 136 - Precalculus , or placement by examination
This course covers fundamental notions of differentiation and integration of algebraic, exponential and logarithmic functions, with problems drawn from principally from business situations. Topics include optimization, related rates, and simple applications and methods of integration. While covering traditional analytic methods, this course also emphasizes graphical and numerical approaches. This course may not be taken for credit by mathematics majors, minors or core concentrators. No credit will be given to students who have previously received credit for MATH 213 .
3 credits
Fall
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MATH 213 - Calculus I and Lab
Prerequisites: Successful completion (C- or better) of MATH 136 or placement by examination
Fulfills a course requirement in the Mathematics Core Concentration Fulfills the University Core Curriculum requirement in mathematics
Covers the differential calculus of a single variable and introduces integration. Topics include limits and continuity, differentiation of algebraic and transcendental functions, applications of derivatives to rates of change, optimization, and curve sketching, and the Fundamental Theorem. The laboratory component involves use of computer algebra software.
4 credits
Fall, Spring
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MATH 214 - Calculus II and Lab
Prerequisites: Successful completion (C- or higher) of MATH 213
Fulfills a course requirement in the Mathematics Core Concentration Fulfills the University Core Curriculum requirement in mathematics
Covers the integral calculus of algebraic and transcendental functions and its applications. Topics include elementary differential equations, computation of areas, volumes, work and other physical quantities, integration techniques, improper integrals, and infinite series. The laboratory component Involves use of computer algebra software. A student cannot receive credit for both this course and MATH 218
4 credits
Fall, Spring
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MATH 218 - Applied Calculus for Life Sciences
Prerequisites: Successful completion (C- or higher) of MATH 213
(A student cannot receive credit for both this course and MATH 214 ) This course covers core concepts of integral calculus, important notions of linear algebra and multivariable calculus. It strongly emphasizes their applications to life sciences. Topics include techniques of integration, differential equations, matrix algebra, eigenvalues and eigenvectors, stability of equilibrium points and mathematical models such as the predator-prey, Leslie and microbial growth models.
3 credits
Fall, Spring
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MATH 221 - Discrete Mathematics
Prerequisites: Successful completion (C- or higher) of MATH 136 or placement by examination
Fulfills a course requirement in the Mathematics Core Concentration. Fulfills the University Core Curriculum requirement in mathematics
Focuses on concepts that are central to mathematics and computer science and underlie their foundations: logic and valid reasoning, methods of proof including mathematical induction, sets, functions, and relations. Examples may be drawn from number theory, graph theory, combinatorics, or the theory of infinite sets, at the discretion of the instructor.
4 credits
Fall
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MATH 225 - Mathematical Data Science
Prerequisites: MATH 213 or equivalent or placement by examination
Data science is the examination and extraction of knowledge from data. Data science requires an interdisciplinary skill-set that resides at the interface of mathematics, statistics, and computational science. This course will provide an introduction to this emerging field with a focus on its mathematical and computational aspects. In particular, students will learn the mathematical foundations of data science, and develop the ability to integrate, implement, and apply these concepts to solve real-world problems using real world data. Application areas will include business, bioinformatics, political science, epidemiology and public health, data analytics and social media. This course fulfills the University Core Curriculum requirement in mathematics.
3 credits
Alternate Years
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MATH 250 - Introduction to Biostatistics
Cross-Listed with: BIO 250
Prerequisites: Successful completion (C- or higher) of MATH 213 BIO 104 and sophomore standing or consent of instructor
Fulfills the statistics requirement for the Biology, Marine Biology and Environmental Science Majors
The course is a team-taught introductory course in statistics with applications to biological problems. Students will learn statistical concepts and the technical details behind those concepts as well as when and how to apply particular procedures. This class is a mix of theoretical understanding of statistical principles and problem application using statistical software. Particular topics include the following: Measures of the central tendency and of dispersion and variability, hypothesis testing, Analysis of Variance and linear, multiple and polynomial regression.
3 credits
Fall
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MATH 255 - Introduction to Mathematical Software
Prerequisites: Successful completion (C- or higher) of MATH 213
Fulfills and elective requirement in the mathematics major, minor, or core Concentration
This course shows students how to use specialized software for mathematical and scientific problem solving, exploration, and visualization. Students will learn how to take advantage of the capabilities of free, open source mathematical software in a variety of mathematical and modeling situations.
3 credits
Spring
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MATH 301 - Linear Programming
Prerequisites: Successful completion (C- or higher) of MATH 213 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Presents matrices, systems of linear equations, linear programming problems (diet, work scheduling, transportation, assignment and transshipment), the simplex algorithm, and dual linear programming problems.
3 credits
Alternate Spring
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MATH 305 - Mathematical Modeling
Prerequisites: Successful completion (C- or higher) of MATH 214 or MATH 218 ; or permission of instructor
Fulfills a course requirement in the mathematics majors, mathematics minors and Mathematics Core Concentration Fulfills the University Core Curriculum requirement in mathematics
Mathematical modeling is a powerful tool that helps us understand a plethora of phenomena in various disciplines such as mathematical sciences, operation research, biology and engineering. The emphasis of this course is on applications to real-world problems. Both discrete and continuous modeling will be covered. Topics include modeling change (with difference equations), model fitting (least squares), optimization of discrete models and modeling with differential equations.
3 credits
Fall
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MATH 315 - Probability and Statistics
Prerequisites: Successful completion (C- or higher) of MATH 214 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Emphasizes probability, probability density functions, distributions, statistical inferences and estimation, correlation, and regression.
3 credits
Fall, Spring
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MATH 317 - Differential Equations
Prerequisites: Successful completion (C- or higher) of MATH 214 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Studies methods of solution of ordinary differential equations with applications in science and engineering. Extensive use is made of the method of Laplace transforms.
3 credits
Fall, Spring
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MATH 330 - Engineering Mathematics
Prerequisites: Successful completion (C- or higher) of MATH 317 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
This is a course in mathematical methods for students majoring in engineering. Topics to be discussed include: vector calculus, the theorems of Green, Gauss and Stokes, power series, Fourier series and orthogonal polynomials.
3 credits
Fall
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MATH 331 - Linear Algebra
Prerequisites: Successful completion (C- or higher) of MATH 213 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Presents matrices, determinants, vector spaces, linear transformations, eigenvectors and eigenvalues, diagonalization, solution of systems of linear equations by the Gauss-Jordan method, and applications. Completion of MATH 231 - Introduction to Mathematical Reasoning is recommended.
3 credits
Spring
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MATH 335 - Topics for Secondary Mathematics Education
Prerequisites: Successful completion (C- or higher) of MATH 214 and MATH 221 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Focuses on two areas of mathematics required for secondary mathematics education: number theory and geometry. Number theory topics to include: divisibility, primes, congruencies, perfect numbers and the Fibonacci numbers. Geometry topics to include a review of Euclidean geometry, transformation geometry, and an introduction to several non-Euclidean topics: neutral geometry, Bolyai-Lobachevskian geometry, and Riemannian geometry.
3 credits
Alternate Fall
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MATH 340 - The History of Mathematics
Prerequisites: Successful completion (C- or higher) of MATH 214 and MATH 221 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
An introduction to the history of mathematics, focusing on the origins and development of algebra, geometry, trigonometry, and/or calculus. Includes the study of mathematical problems associated with the historical topics.
3 credits
Alternate Fall
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MATH 342 - Numerical Analysis
Prerequisites: Successful completion (C- or higher)r MATH 317 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Emphasizes iterative solution of linear and non-linear equations, numerical solution of linear systems, interpolation polynomials, curve-fitting, numerical differentiation, numerical integration, numerical solution of ordinary differential equations, and consideration of error estimations.
3 credits
Alternate Spring
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MATH 351 - Calculus of Several Variables
Prerequisites: Successful completion (C- or higher) of MATH 214 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Introduces functions of several variables including partial differentiation ;multiple integrals, line and surface integrals, and the theorems of Green, Gauss, and Stokes.
4 credits
Alternate Fall
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MATH 370 - Advanced Calculus for the Physical Sciences
Prerequisites: Successful completion (C- or higher) of MATH 214 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Designed to develop a basic competence/maturity in each of many areas of mathematics needed in junior and senior level courses in mathematics, biology, chemistry and engineering. The focal objective of the course is to train the students to formulate physical phenomena in mathematical language. Topics include complex variables, matrix algebra, Fourier series, and partial differential equations.
3 credits
Alternate Spring
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MATH 371 - Real Analysis
Prerequisites: Successful completion (C- or higher) of MATH 221 and MATH 351 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
In the 19th century, mathematicians from Cauchy to Cantor created a foundation for calculus which was as rigorous as the foundations of the other branches of mathematics. Topics include: definitions of convergence, continuity, differentiability, and integrability; the Intermediate, Maximum-Minimum, and Mean Value Theorems; Taylor’s Theorem and power series; uniform and pointwise convergence.
3 credits
Alternate Spring
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MATH 381 - Complex Analysis
Prerequisites: Successful completion (C- or higher) of MATH 351 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Emphasizes functions of one complex variable including the Cauchy- Riemann equations, contour integration, Cauchy integral formulas, the Residue Theorem, series representation, and mapping theorems.
3 credits
Alternate Spring
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MATH 390 - Abstract Algebra
Prerequisites: Successful completion (C- or higher) of MATH 221 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Focuses on groups, rings, and their homomorphism’s. Topics include subgroups and quotient groups, group actions, ideals, quotient rings, Euclidean and principal ideal domains, and factorization.
3 credits
Alternate Fall
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MATH 421 - Problem Seminar
Prerequisites: Successful completion (C- or higher) of MATH 331 , MATH 351 , and MATH 390 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
Designed to enhance students’ mathematical maturity as they work to solve specifically chosen mathematical problems.
3 credits
Alternate Spring
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MATH 431 - Special Topics
Prerequisites: Successful completion (C- or higher) of MATH 221 , MATH 351 , and MATH 390 ; or consent of instructor
Fulfills a course requirement in the Mathematics Core Concentration
A variable content course, offered periodically when there is sufficient interest among students for in-depth coverage of a topic which is not included among the standard mathematics offerings. Possible topics include topology, number theory, or geometry.
3 credits
Special Offering
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