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Nov 24, 2024
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2021 - 2022 University Catalog [ARCHIVED CATALOG]
Marketing, B.S.
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The Marketing major focuses on the many aspects of marketing and the ways in which organizations administer and control their resources to achieve marketing objectives. Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer oriented.
Students are encouraged to register for at least one marketing internship as part of their elective courses. Internships and special topics courses may be repeated for additional academic credit.
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Business Core Requirements
International Dimension Course Requirements
In order to insure that School of Business graduates have taken coursework focusing on the global business environment, all business majors are required to take at least one of the following courses:
This requirement is waived for students who have had a study abroad experience for which the student earned 3 or more college-level credit hours.
Data Analytics Course Requirement
To ensure that GSB graduates have developed sufficient skills in the area of data analytics, all business majors are required to take at least one of the following courses:
Program Requirements
In addition to satisfying the University Core Curriculum and Business Core requirements, marketing majors must complete one of two tracks: Marketing Analysis or Marketing Communication.
Any four of the following:
Note:
* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.
Marketing Communication Track
One of the following Four Courses:
Any Four of the Following:
Note:
* Please note: Because the content varies each time, students may count MRKT 469 Marketing Internship, MRKT 430 Special Topics, and Independent Studies multiple times as MRKT Electives.
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