Apr 24, 2024  
2021 - 2022 University Catalog 
2021 - 2022 University Catalog [ARCHIVED CATALOG]

Public Relations, B.A.

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Communication is at the heart of being human and encompasses everything from how we create and maintain relationships to how we generate and distribute messages and information in our communities, in a workplace and around the world. Communication is essential to our identity and our culture. Within the framework of a sound liberal arts education, the Department of Communication offers students three exciting majors that help prepare them for careers in a wide variety of fields and industries: Communication and Media Studies, Journalism and Public Relations. All Communication majors should have good writing and verbal skills and should display a critical curiosity about the world.

The Public Relations major prepares students for careers in corporate, not-for-profit and agency public relations. It provides hands-on learning (through working with real projects and clients and site visits) that helps students cultivate a sense of self, community, and professionalism.

The Public Relations Major

The Public Relations curriculum teaches students to develop the brand and public image of organizations. It prepares students for careers in corporate, not-for-profit and agency public relations. Internships are integral to the Public Relations major. Junior and senior majors participate in multiple apprenticeships at more than 30 nearby organizations, including media outlets, public relations agencies and not-for-profit organizations.

Program Requirements

Majors pursuing the Bachelor of Arts in Public Relations must satisfy University Core Curriculum requirements and the College speech requirement, COMM 210 . In addition, students must successfully complete 12 major courses, including an internship and a sufficient number of electives to total 120 credits. Majors are encouraged to apply electives toward a minor or second major.

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