Campaign Management Certificate

The purpose of the Certificate in Campaign Management is to give students the analytical tools and technical skills to understand, analyze, and work on political campaigns. The Certificate will allow students to understand campaign strategies, voter research and targeting focusing on voter behavior and segmentation amongst key demographics. Further the Certificate will allow students to develop specific skills in political communication, media relations, fundraising, and field operations. The required courses provide an understanding of the electoral process. The electives allow students to further develop the specific tools and techniques that candidates use to pursue elected office.