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Apr 25, 2024
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MRKT 355 - Sustainability Marketing
Prerequisites: MRKT200 (waived for sustainability studies students)
Requirement Fulfillment: Marketing Minor and the Sustainability Studies Minor
Delivery: Lecture
Sustainability Marketing involves planning, organizing, implementing and controlling market resources, while considering social and environmental factors as well as meeting corporate objectives. In addition, many sustainable practices reduce waste any other costs leading to increased profitability. This course will focus on how managers can implement sustainability principles into marketing strategy. Minimum Passing Grade: D Repeatable: Yes
3 credits
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