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Apr 20, 2024
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STCOM 100 - Introduction to Persuasive Techniques
Prerequisites: None
Writing for corporate and organization communication requires professionals to craft and deliver targeted persuasive messages. This course introduces students to the role and theories of persuasion in writing and provides synthesis between the theory and practice of persuasion for any communication related career. This class teaches fundamental persuasion and related writing skills, allowing the student to deliver message through multiple vehicles. The concepts of audience analysis; source credibility; appeal to self-‐interest; clarity of the message; timing and context; symbols, slogans, and acronyms; semantics; suggestions for action; and content and structure will be interwoven throughout. Upon completion of the course, students will have a baseline from which to build their future studies or careers in a multitude of communication positions. This class is required for the Certificate of Corporate Communication.
3 credits
Spring
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