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Apr 19, 2024
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MRKT 520 - Decisions in Marketing Management
Prerequisites: None
In this course, students will learn to create and evaluate the marketing strategies that deliver value through an organization’s products and services to its target markets. Both tactical and strategic decisions are examined through topics that include marketing planning, scanning the environment, strategy conception and development, understanding and predicting behavior of consumers and competitors, the Internet as a strategic resource, and global marketing. The learning approach taken will be primarily case based. Drawing on relevant marketing theory, the cases examined will provide students with the opportunity to evaluate and critique actions taken by the organizations and individuals in the case, while also developing, evaluating and ultimately recommending courses of actions on the part of the firm.
3 credits
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