Mar 29, 2024  
2021 - 2022 University Catalog 
    
2021 - 2022 University Catalog [ARCHIVED CATALOG]

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MRKT 335 - Consumer Behavior


Prerequisites: MRKT 200 
Comprehensive course designed to equip marketing students with a pragmatic understanding and appreciation of the intricacies of consumer behavior. Investigates what consumer behavior is, how and why it developed, and how consumer behavior findings provide the conceptual framework and strategic direction for marketing practitioners.

3 credits
Fall, Spring



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