Mar 28, 2024  
2021 - 2022 University Catalog 
    
2021 - 2022 University Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 315 - Qualitative Marketing Research


Prerequisites: MRKT 200 
Examines qualitative research techniques employed by marketers today. The course will acquaint students with methods for qualitative research design, data collection and analysis, interpretation and utilization. The course will also explore the philosophical and procedural differences between qualitative and quantitative approaches to marketing research.

3 credits
Spring



Add to Portfolio (opens a new window)