Apr 19, 2024  
2021 - 2022 University Catalog 
    
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2021 - 2022 University Catalog [ARCHIVED CATALOG]

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MRKT 305 - Marketing Research

Prerequisites: MRKT 200 
Examines the nature and scope of fundamental marketing research as part of the problem-solving and decision-making process of the marketing manager. Includes problem-defining and data-gathering techniques, data analysis, interpretation, and utilization.

3 credits
Fall


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