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Aug 31, 2024
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IB 450 - Multinational Corporations Cross-Listed with: MGMT 450 Prerequisites: Senior standing The European Union and the U.S. are homes to many of the world’s largest multinational corporations (MNCs), in industry sectors such as auto, petroleum, pharmaceutical and food and beverages. This course explores the operating environment of the European Union and U.S. MNCs, highlights their competitive strategies and examines the key success factors of the studied industries. In addition, the course investigates the sustainability and corporate social responsibility strategies of these corporations. Furthermore, different strategies for the long-term success of these companies with respect to sustainable management of internal and external resources are studied.
3 credits
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