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Apr 24, 2024
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CIS 305 - Doing Business on the Web
Prerequisites: Junior Standing
Offered in a computer classroom, this “hands on” course introduces students to the tools and concepts necessary to develop and plan an online business, and to implement the website. Myriad business on the web considerations and issues are examined by reviewing actual internet case studies throughout the semester, e.g., Amazon. com. A significant component of the course is the study of extant web businesses which have succeeded and others that have failed. Case studies familiarize students with many of the best and worst web practices. Issues of web development are explored including legal considerations, marketing strategy, management techniques, accounting methodology, and financial practices. Students determine most aspects of their own small business including business goals, web software, internet server provider, website design, search engine strategy, and website testing. The website promotes and tracks its own effectiveness; in addition, inventory, if any, and customer transactions are maintained and monitored by interacting with, and updating, the student created database. Students launch and promote their business website on a commercial server that allows web access for mock transactions by students and faculty. In addition, students will test and further develop their website in Google’s simulated business web environment.
3 credits
Fall, Spring
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