Prerequisites: MRKT200 Requirement Fulfillment: Minor Delivery: Lecture This course is designed to help students understand how marketing has changed due to the rise of digital media in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to introduce to students what is going on in digital/social/mobile marketing so that they can appreciate its true value to consumers, to managers, and to other corporate stakeholders.
