Apr 19, 2025  
2024-2025 University Catalog 
    
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MRKT 335 - Consumer Behavior

Prerequisites: MRKT 200 
Comprehensive course designed to equip marketing students with a pragmatic understanding and appreciation of the intricacies of consumer behavior. Investigates what consumer behavior is, how and why it developed, and how consumer behavior findings provide the conceptual framework and strategic direction for marketing practitioners.

3 credits
Fall, Spring


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