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Oct 31, 2024
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DSGN 310 - Brand Identity
Prerequisites: DSGN 100 , DSGN 110 , DSGN 210
Branding is the visual application of a company’s mission and narrative. Through the design process, the visual needs to tell the client’s story are identified and applied to a range of formats starting with a logo system. Students then expand this brand concept and design into a series of practical applications including, but not limited to, stationery, standards manual and potentially web interface, packaging, menus & brochures, or even environmental components. Students should expect to develop multiple brand solutions and applications during the semester.
3 credits
Spring
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