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Apr 29, 2024
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COMM 375 - Global Audiences, Global Consumers
Prerequisites: COMM 100 or COMM 101 and junior standing or consent of instructor
Fulfills a course requirement in the Communication & Media Studies major, and the Global Communication Minor and core Concentration
Given the increase in transnational movement of media content, the concept of the “audience” has now taken on international dimensions. We can now conceive of audiences in national and international contexts, as spread across nations around the world, and as interacting with media texts produced by global media industries. Global Audiences, Global Consumers addresses all these facets of international audiences, looking specifically at how the unique social and cultural characteristics of international media audiences/ consumers influence how they interpret transnational media texts. The course will examine, on one hand, the extent to which audiences around the globe adapt transnational media content to their particular lives, and, on the other hand, how they “buy into” the dominant (Western) worldviews of these texts. Throughout the course, students will 1) get a sense of the breadth of the field of audience studies by examining the development of this field across numerous disciplines, and 2) take an in-depth look at international audience studies by exploring representative research studies in this area.
3 credits
Fall, Alternate Years
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