May 05, 2024  
2018-2019 University Catalog 
    
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2018-2019 University Catalog [ARCHIVED CATALOG]

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MRKT 340 - International Marketing

Prerequisites: MRKT 200 
Examines the cultural context of international marketing. Introduces students to the approaches used by global organizations to identify and understand markets and develop successful product, promotion, pricing, and distribution strategies.

3 credits
Fall


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